Ufffffff… Let me first mute this TV.
In 1990, I would need to walk to the TV just to mute it. Thank god in 2009, I can mute it while lazily resting on my bed :-) And yeah I need to use this feature quite often.
Well.. Let’s see if you remember this ad which used to come years and years ago… Where an executive is desperately trying to explain his boss his latest business plan inside an elevator? Hmm.. Boss doesn't react after hearing the plan and left... and while our hero is frustrated and walking alone in rain, his boss "calls" up… and he agrees to his plan… and our hero jumps and punches in the air with super joy!
Or remember that advertisement where an amazing tune is rendered by A R Rehman? He starts that tune on mouth organ just to make a little boy smile… That tune almost became national anthem!!
And remember that advertisement where two boys play football across the barbwires? This ad starts with tense environment featuring barbwires… and within few seconds, that amazing tune from Rehman and two cute little kids will win your heart…
I love watching Airtel ads. Let me correct – I used to love watching Airtel ads.
Not now. Or I should say not at least the latest one.
Dil titli.... it’s an amazing tune! Very sweet! It continues Airtel’s tradition of rendering amazing tunes.. one after another.
But the moment I "see" this ad, it makes me turn off. Come on! You cannot have such sadi si theme with such a lovely tune. I mean Saif changes his color just like a chipkali..!! The end is also as disgusting as chipkali... Alright.. Entire world knows that Saif and Kareen is a couple in real life… But why the hell they need to craft such an end?? WTF.
Though the tune is lovely, it still gives me gloomy feeling because it’s part of this tasteless ad. That’s the reason why I change channel or just put TV on mute the moment this ad starts... It’s really not in good taste. At least I don’t find it tasty.
Dear Airtel – You have given us some lovely dovely ads in past. You have rendered some really melodious tunes. After this ad, please give us something which we would not just love to hear, but also love to watch.
Till then, let my TV remain on mute for Airtel.
P.S. : Just read my friend's blog and found this beautiful Airtel ad. This is what we love Airtel for!
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